3 of 4 HealthTech Innovations Never Reach a Positive ROI*
The reason isn't the technology - it’s adoption barriers. Whether you are in Clinical, R&D, or Commercial - non-adoption is your biggest risk.
* Sources: [1] Ghosh, Shikhar. "The Venture Capital Secret: 75% of Startups Fail." Harvard Business School Research, 2012. [2] Herzlinger, Regina E. "Why Innovation in Health Care Is So Hard." Harvard Business Review, Vol. 84, No. 5, May 2006.
"Ensuring Insight Continuity."
The Challenge: Critical clinical insights are often lost during the complex transition from research to engineering.
The Non-Adoption Risk: Without this continuity, you risk missing market opportunities and developing features that lack real-world impact and perceived value.
THE CLINICAL CHALLENGE
"Integrating Clinical Realities."
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The Challenge: Fragmented workflows and silos often lead to solutions that pass technical validation but fail in actual practice.
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The Non-Adoption Risk: Unclear clinical workflows result in "shelfware" - products that are technically sound but lack suitability within a provider’s existing environment.
THE R&D CHALLENGE
"Activating Sales Evidence."
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The Challenge: Design validation is frequently treated as a final regulatory hurdle rather than a strategic commercial asset.
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The Non-Adoption Risk: Failing to generate adoption-ready evidence makes your product's clinical and economic value invisible to the payers and clinicians who drive procurement.
THE COMMERCIAL CHALLENGE
Your Lifecycle Engine
Build HealthTech That Truly Matters
The Problem
Dangerous Blind Spots. Clinical and marketing insights rarely survive into engineering. Design and development insights rarely empower sales.
The Solution
Integrated Translation. We unite the lifecycle by transforming upstream activities into an opportunity blueprint for engineering and R&D outcomes into a commercial value evidence pack.
The Result
Clinical & Commercial Success: Crystal-clear accountability, accelerated timelines, and solutions that are Fit for Purpose, Safe & Effective, and Commercially Successful.
ISO
13485 & 20252 CERTIFIED
PROJECTS ACCELERATED
GLOBAL
USER & MARKET ACCESS
USERS INTERVIEWED
CLIENT RETURN RATE
UPSTREAM SERVICES
Identify the Opportunity
Uncertainty-to-Clarity Transformation. We accept the inherent uncertainty of healthtech innovation - ambiguous needs, regulatory hurdles, and market competition - as our starting point, and transform it into testable requirements.
CORE SERVICES
Engineer the Solution
Requirements-to-Design Validation. We translate requirements into robust specifications and validation-ready designs, creating a rigorous framework that ensures regulatory compliance from concept through tooling.
DOWNSTREAM SERVICES
Accelerate Adoption
R&D Insights to Commercial Assets. We transform deep R&D insights into commercial assets for sales enablement, delivering audit-ready evidence that proves safety to regulators and value to payers.
Build for Adoption through Strategic Stakeholder Engagement
De-Risk Upstream. Integrate Core. Empower Downstream.
Traditional development is linear and fragmented, creating silos that blind R&D, Clinical, and Commercial teams to a shared goal. The Engagement Hub™ dissolves these gaps through strategic patient and stakeholder engagement, aligning your teams on solving adoption barriers. The result? You build for the market, not just the regulator.
UPSTREAM
Identify the Opportunity
Identify the Opportunity
UPSTREAM
Uncertain User & Market Needs
Real-World Insight Loop
Clinical & Commercial Success
CORE
Engineer the Solution
CORE
Engineer the Solution
DOWNSTREAM
Accelerate Adoption
DOWNSTREAM
Accelerate Adoption
Our Partners
Trusted by Global Health Leaders.
From Startup to Fortune 500 - we partner with the world’s most ambitious Pharma, MedTech, and Digital Health organizations to translate bold ideas into indispensable, market-leading products.
Our Expertise
Mastering the Real-World.
YOUR OPPORTUNITY
Innovation is Volatile.
Your Partner Shouldn't Be.
By identifying and eliminating adoption barriers, we protect your investment, accelerate your timeline, and ensure your product is built for real-world success.
30+
YEARS
Leverage our legacy.
Stability in Volatility. Decades of clinical lineage provide a steady foundation, ensuring your innovation roadmap is guided by seasoned expertise rather than trial and error.
100%
RETURN CLIENTS
Eliminate your risk.
Zero Churn, Absolute Trust. A perfect retention rate among global MedTech leaders proves that our strategic value compounds over time; we integrate directly into your long-term innovation lifecycle.
15,000+
ENGAGEMENTS
Ground your strategy.
Evidence at Scale. An unmatched volume of successful engagements provides the deep data pool required to ground your design decisions in proven human performance.
GLOBAL
ACCESS
Reach the unreachable.
Boundless Execution. Reach the unreachable with true global access, allowing you to validate products in any language, culture, and clinical setting to ensure readiness for the world's most demanding markets.
By identifying and eliminating adoption barriers, we protect your investment, accelerate your timeline, and ensure your product is built for real-world success.
