DOWNSTREAM ServiceS

08. Commercial Enablement

Ensure that the value of your innovation is never lost in translation. By translating dense technical files into behavior-driven training and marketing assets, we empower your sales force to sell with confidence and your patients to use with competence.

EMPOWER THE USER.
EQUIP YOUR SALES FORCE.

“Technical compliance is only half the battle. Leverage deep HFE knowledge to create persuasive, educational experiences that inoculate users against error and drive real-world adoption.”

KEY OUTPUTS & DELIVERABLES

Interactive Demo Kits

Physical and digital assets designed for flawless, high-impact product demonstrations.

Sales "Battle Cards"

Data-driven cheat sheets highlighting your usability advantages over key market competitors.

Virtual Training Simulations

Immersive digital environments to train global teams on complex workflows without physical hardware.

Train-the-Trainer Workshops

Structured sessions to ensure internal product specialists can maintain high training standards across the organization.

08.a

Sales Training Assets & Demo Kits

Building confidence at the point of sale.

A sales rep who fumbles a demo loses the sale. We create robust training curriculums that teach your commercial teams not just what the product does, but how to demonstrate it flawlessly. We turn complex HFE data into simple, persuasive selling points.

KEY OUTPUTS & DELIVERABLES

Patient Support Program (PSP) Design

Holistic frameworks that guide patients through the emotional and physical hurdles of therapy.

Behavioral "Nudge" Strategy

Small, evidence-based design interventions that encourage correct and consistent device use.

Drop-off Root Cause Analysis

Investigation into why users abandon therapy, providing the data to fix the leak in the commercial bucket.

Onboarding Kits

Award-winning physical assets that transform the intimidating first use into a welcoming, successful experience.

08.b

Adherence & Support Programs

Applying behavioral science to prevent patient drop-off.

Prescriptions do not equal usage. We apply behavioral science principles to design support programs that keep patients on therapy. By identifying the specific friction points where users give up, we design interventions that bridge the gap between "Starting" and "Staying".

KEY OUTPUTS & DELIVERABLES

Key Message Development

Translating technical design inputs into high-resonance benefits for clinicians and patients.

Patient & Provider Persona Profiles

Deep-dive archetypes based on real-world observation to guide targeted campaign strategies.

Competitor Claim De-construction

Using HFE data to objectively analyze and counter the usability claims of market incumbents.

Empathy-Driven Campaign Assets

Visual and written content that reflects the true environmental and emotional context of use.

08.c

Evidence-Based Marketing Content

Messaging rooted in ethnographic and clinical reality.

Marketing agencies often prioritize slogans over substance. We leverage the ethnographic insights and user personas developed in to create content that speaks to the user’s true pain points, ensuring your messaging feels authentic and clinically grounded.

Their expertise in developing instructions for use, quick reference guides, package labeling, illustrations, and translation services exceeded our expectations..

Francesca, Senior Marketing Manager,

Multinational Medical Technology Company.

KEY OUTPUTS & DELIVERABLES

Longitudinal Retention Studies

Scientific measurement of how user proficiency declines over weeks or months.

Learning Curve Analysis

Quantifying how many repetitions are required to reach mastery, informing the length of initial training.

Optimized Retraining Schedules

Data-backed recommendations for field service timing to maintain safety and competence.

Safety-Critical Recall Testing

Verification that users can still perform life-saving steps long after the initial training session.

08.d

Training Decay & Skill Retention Studies

Optimizing the service model through longitudinal data.

How long after training does a nurse forget how to use your device? We conduct scientific "Training Decay" studies to measure skill retention over time. This allows you to optimize field force deployment - scheduling retraining exactly when it is needed.

The Strategic Outcome

Science-Backed Selling. Sustained Adoption.

The ‘Commercial Enablement’ services ensures that "Human Factors Science" becomes the "Engine of Growth." Because we conducted the original HFE studies, we know exactly where users struggle; we build your commercial assets to target those specific trouble spots. We move your product beyond the shelf and into the daily habits of users, maximizing clinical outcomes and commercial ROI.

EQUIP YOUR SALES FORCE FOR SUCCESS